SWOT Analysis and Balanced Scorecard for Community Coffee Research Paper

SWOT Analysis and Balanced Scorecard for Community Coffee - Research Paper Example There is also a growing preference among Americans for independent cafes compared to national franchises Increased demand for coffee blends in rural areas of the United States Threats The recent economic recession and subsequent uncertainty have reduced consumption Recent health results that have shown coffee to have some negative side effects, despite others showing it is good for you. This acts to confuse the wary customer. Rising costs of dairy and coffee products that cannot be foreseen but could have a serious impact on the coffee industry Strategic Objectives Community Coffee is geared more to a business strategy, especially since it concerns competition within a specific market (Nair, 2010), i.e. coffee shops. It follows that they will have to establish a competitive advantage over its rivals. In order to achieve this, Community Coffee needs to build their strategy on differentiation of products. This will contribute to a competitive advantage and shield the business from pric e wars in the industry. It is also important for Community Coffee to think about expanding nationally, which will be incorporated into the financial aspect of the scorecard. Finally, the diversity of the locations that Community Coffee seeks to operate in might make it difficult to grab a significant market share. They need to incorporate a faster service pace to compliment an on-the-go customer base; in addition, adjusting to a slower pace for the rural coffee shops that require a friendlier and slower pace since everyone there is community (Nair, 2010). Community Coffee will need to incorporate the two elements in its overall strategy. Balanced Score Card Financial Perspective On the objective concerning revenue growth, Community Coffee needs to concentrate on market diversification... Community Coffee is geared more to a business strategy, especially since it concerns competition within a specific market (Nair, 2010), i.e. coffee shops. It follows that they will have to establish a competitive advantage over its rivals. In order to achieve this, Community Coffee needs to build their strategy on differentiation of products. This will contribute to a competitive advantage and shield the business from price wars in the industry. It is also important for Community Coffee to think about expanding nationally, which will be incorporated into the financial aspect of the scorecard. Finally, the diversity of the locations that Community Coffee seeks to operate in might make it difficult to grab a significant market share. They need to incorporate a faster service pace to compliment an on-the-go customer base; in addition, adjusting to a slower pace for the rural coffee shops that require a friendlier and slower pace since everyone there is community (Nair, 2010). Community Coffee will need to incorporate the two elements in its overall strategy. On the objective concerning revenue growth, Community Coffee needs to concentrate on market diversification (Nair, 2010). Community Coffee intends to cater to both urban and urban rural clientele with their aim being to have at least 6% market share in the rural areas and 3% market share, in the urban areas, by 2014. The key indicator of performance will aid in measuring this objective with the major similar measure being percentage revenue increase.

Change Management Methods Essay Example | Topics and Well Written Essays - 2000 words

Change Management Methods - Essay Example When an organization changes its overall strategy for success, adds or removes a major portion of its management or changes its management practice, the effect can be felt. It also occurs when an organization evolves through various life cycles, just like people must successfully evolve through various life cycles. â€Å"For organizations to develop, they often must undergo significant change at various points in their development. That's why the topic of organizational change and development has become widespread in communications about business, organizations, leadership, and management†.There are different types of organizational change, including planned and unplanned. Change management involves a considerable amount of planning and requires insightful implementation. And above all, the people who are affected by the change must be consulted and involved in the entire process. If you want to enforce a change one can usually find a lot of people related problems arising out of it. One must remember that the change must be achievable, measurable and realistic. Organization-wide change in corporations should involve the Board of Directors. Whether the members are closely involved in the process of change or not; they should at least be aware of the change project and monitor if the results are being achieved.Changes in management can be divided into two categories. One is based on individual change while the other is based on the organization. There a re few principles of change management.