Innovative Food and Beverage Marketing Ideas Essay

Innovative Food and Beverage Marketing Ideas - Essay Example Rock music usually has a strong back beat. (Wikipedia) In the late 1960s, rock music was blended with folk music to create folk rock, and with jazz, to create jazz-rock fusion. In the 1970s, rock incorporated influences from soul, funk, and Latin music. In the 1970s, rock developed a number of subgenres, such as soft rock, blues rock, heavy metal-style rock, progressive rock, art rock, techno-rock, syth-rock and punk rock. Rock subgenres from the 1980s included hard rock, indie-rock and alternative rock. In the 1990s, rock subgenres included grunge-style rock, Britpop, and Indie rock. (Wikipedia) The influence of rock and roll is far-reaching, and has had significant impact worldwide on fashion, film styles, and even the hospitality industry.. This impact is broad enough that rock and roll may also be considered a lifestyle in addition to a form of music. Rock music was the inspiration of Tigrett and Morton's Hard Rock Caf (HRC) that originated in London. (Wikipedia) HRC is a unique genre in the hospitality industry, being a chain of restaurants, hotels, and casinos that is known for its music and memorabilia rather than its food. Customers come to HRC mainly for the experience of the live music event, which is a highly strategic marketing innovation of the caf. It was founded in 1971 by music-loving entrepreneurs Isaac Tigrett and Peter Morton. The first HRC opened near Hyde Park Corner in London, in a former Rolls Royce car dealership show room. In 1979 Tigrett and Morton began to cover the walls with rock and roll ephemera. Hard Rock was most popular in the 1980s when some people engaged in the hobby of visiting as many locations as possible and collecting a Hard Rock t-shirt bearing the Cafe logo and the location name. The Hard Rock Cafe's motto "Love All, Serve All" was adopted from Tigrett's guru Sathya Sai Baba. (Wikipedia) The HRC Marketing Mix There are about eight million restaurants in the world and some 300,000 restaurant companies. The restaurant industry is a classic mature market. Companies face stiff competition and low profit margins. (Yahoo Finance) Thus, innovative marketing ideas are necessary for any restaurant business to remain competitive and sustainable. Like many other restaurants and cafes, Hard Rock adapts the descriptive labeling for its menu and more. It has reinvented the menu to become an art cum history book. But more than the artistic menu, what makes HRC sustainable is its marketing mix that combines music, food, museum and merchandising. According to Proctor (2000), positioning products in people's minds and making them attractive to market segments requires careful formulation of the marketing mix. Getting the right blend of the product, promotion price and distribution is essential to put the carefully carried out analysis into operation. The aim is to portray an image for the product or service that will match with how one wants the product to be visualised in people's minds, i.e. its positioning. Image is not only reflected in the promotional messages which are directed towards the target market but also in the pricing strategy, the mode of distribution and in the appearance of the product or service itself. Live Rock MusicHRC has position itself for dominance in a market that caters to customers who love not only

Of Mice and Men Essay Example for Free

Of Mice and Men Essay Through considering the roles of characters in the John Steinbeck novel Of Mice and Men I believe that the role of Curley’s wife is significant in the novel. Many aspects of her personality make her so important; other characters opinions on her also form a close judgment towards her from the beginning. I will be analysing her language and the way she communicates with the dominant males surrounding her at the ranch. I will look at how Steinbeck portrays her role in the novel and the impact that has on the reader and how they might perceive her character. When introduced it is clear that she is attention seeking and very much a flirt. Steinbeck describes her by saying, â€Å"She had full rouged lips† and that she was â€Å"heavily made up† and wearing â€Å"a cotton house dress with little red mules, on the insteps which were little bouquets of red ostrich feathers†. It becomes clear that she wasn’t just looking for Curley so she told George and Lennie, but attention from the many men who worked on the ranch. The fact that she was made up also implies that she has a lot of time on her hands and is somewhat bored. Steinbeck portrays her in this part of the novel as a flirt when she’s talking to the men, â€Å"She put her hands back and leaned against the door frame so that her body was thrown forward†. Furthermore, she tries her hardest to make conversation with the men, despite the fact they weren’t interested in speaking to her, she asks, â€Å"you’re the new fellas that just come, ain’t ya? George seemed reluctant to speak to her, he later referred to her as a â€Å"tramp† and â€Å"jail bait† what’s more he snapped at her when she was in the bunk house saying, â€Å"well he ain’t now† suggesting he just wants the conversation to end and for her to go. The introduction of Curley’s wife is an important part of her role, as the reader can easily draw a conclusion about her. Later on in the novel, when she is wit h Lennie in the barn, she says â€Å"go on feel right here† as she entices him to touch her soft hair. She should have known the consequence of what would happen, because she had already unveiled the dead puppy that Lennie had petted too hard, as he liked to pet nice, soft things. Obviously this slipped her mind when asking him to feel her hair, as she was focused on all the attention she craved. A key aspect to look at when analysing this particular character is that the writer, John Steinbeck, calls her â€Å"Curley’s wife† throughout the novel. Not giving her an individual and personal name indicates a lack of authority and that she is owned by Curley and doesn’t have her own independence. Curley’s wife herself also proclaims to being trapped and having regrets about the way her life could have been. In the final chapter when talking to Lennie in the barn she says, â€Å"I can’t talk to nobody but Curley. Else he gets made. † She also confides in him saying, â€Å"I get awful lonely† Steinbeck tries to paint the reader a picture of how much she despises the way her life is. She tells Lennie about how she could have been a star; how she was spotted and could have been â€Å"in the movies† it’s as if Curley is to blame for the terrible life she seems to lead. She tells him, â€Å"I coulda made somethin’ of myself†. It also becomes very clear that she is in the barn to talk about herself only, when Lennie tries to change the subject and move on to talking about himself being able to â€Å"tend the rabbits† she quickly interrupts and continues to talk about her own ambitions and problems. When she is unsure that Lennie has his full attention on her, she abruptly demands, â€Å"You listenin’? † she then goes onto say â€Å"I don’t like Curley he ain’t a nice fella†. Unusual as it is for a woman to talk of her husband this way, Steinbeck wants the reader to sympathise with her in a way. She didn’t want a life like this as she tells Lennie, and this may be why she acts in a way that draws attention. Before Curley’s wife is introduced properly in the novel, there is conversation about her between Candy, George and Lennie. Candy says, â€Å"Yeah purdy but well she got the eye†. Already we can draw a small conclusion the she doesn’t have the best reputation and the men on the ranch are wary of her flirtatious nature. George warns Lennie to stay away from her; he says fiercely to Lennie, â€Å"You don’t even take a look at that bitch† George acts a little distrustful of Lennie and suspicious that Curley’s wife could end up getting him into trouble. She seems to be aware that the men on the ranch are cautious of her, she says, â€Å"Ain’t I gotta right to talk to nobody? Whatta they think I am anyways? † when she’s talking to Lennie in the barn. She may be flirting to draw attention to herself, however the fact that she may be a little too flirt doesn’t cross her mind, and she is asking Lennie for assurance here and doesn’t quite know what she does wrong. In conclusion, I agree that Curley’s wife plays a huge part in the novel, affecting other characters around her and the opinion they have on her, whether it be good or bad. I can decide upon the fact she is after attention, but not just for vanity and self worth, she is lonely and unhappy with her life she lives along side Curley, she doesn’t like the way he treats her and so confides and gets close to other men on the ranch. John Steinbeck gives her an automatically inferior role as he names her just â€Å"Curley’s wife† and gives a clear understanding of her personality before she is even introduced in the novel.

F. Scott Fitzgeralds The Great Gatsby :: essays research papers

Nick Carraway’s Look at Man   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Nick Carraway, the first character introduced in Fitzgerald’s The Great Gatsby, is primarily acts as the â€Å"guide and pathfinder†; he relates the story from what others have told him. He strives at all times to be objective, and his comments are balanced. His amusingly contemptuous remarks show his sense of humor, and although he is straight-laced, he does not bore the reader. Nick is introduced directly, but Gatsby remains a distant character for a good while. The establishment of Nick’s reflective, tolerant personality is essential, as are his limitations, so the reader doesn’t just dismiss him as Fitzgerald’s mouthpiece. The fact that he disapproves of Gatsby so early on helps the reader to go along with his judgments when he tells of Gatsby and unfolds the story.   Ã‚  Ã‚  Ã‚  Ã‚  The first mysterious glimpse of Gatsby prepares the reader for much of what is to come. The imagery of â€Å"silhouette,† â€Å"moonlight,† and â€Å"shadow† in this passage prepares the reader for Gatsby’s shadowy, dark character. Many more of his actions appear to the reader, and Nick, as â€Å"curious.† The fact he is‘ trembling’ shows he is intense in his emotions-- and none of this is for show; Gatsby believes he is alone. His concentration on the â€Å"single green light† represents his determination to succeed, his constant drive; everything is designed so he can be with Daisy. He then vanishes; echoing the end of the book.   Ã‚  Ã‚  Ã‚  Ã‚  Nick is unlike the other characters of the book; he is not one of the â€Å"careless people.† He has a conscience, he is not selfish-- he has decency, which is well demonstrated in his efforts for Gatsby’s funeral. His down-to-earth character shows how superficial Daisy and Tom are. They are ruthlessly practical, where as Gatsby is a hopeless dreamer. Nick guides the reader between these two extremes while remaining a detached observer whilst being involved in the action-- â€Å"I was within and without, simultaneously enchanted and repelled by the inexhaustible variety of life.†   Ã‚  Ã‚  Ã‚  Ã‚  Nick’s aim to be truthful and objective makes the reader trust him. When Nick says Gatsby has a â€Å"rare smile with a quality of eternal reassurance in it,† the reader knows his riches or parties, but is telling it to the reader straight aren’t charming Nick. His contempt for much of what Gatsby says, but also Nick’s tolerance, is emphasized when Nick doesn’t mock him-- ‘â€Å"I lived . .

Ethical Principals for Protecting Research Participants Essay

Participating in a research study is an opportunity for people to contribute to the advancement of healthcare practice or other measures. Researchers typically collect data from a population of people that share common characteristics that make them appropriate subjects for the area being studied. In order to assure that participants are adequately protected, a set of ethical principles should be adhered to by all research facilitators. â€Å"The Belmont Report articulates three primary ethical principles on which standards of ethical conduct in research are based: beneficence, respect for human dignity, and justice† (Beck & Polit, 2006). The principle of beneficence serves to minimize harm to participants, maximize the benefits of the study, and protect the participant from any form of exploitation. â€Å"In research with humans, harm and discomfort can take many forms: they can be physical, emotional, social, or financial† (Beck & Polit, 2006). Facilitators of any research study must be conscious of this and use strategies to alleviate potential of such harm. Ethical researchers must be prepared to terminate their study if any evidence of distress on the participants is discovered. Another duty that researchers face is to protect participants from exploitation. â€Å"Involvement in a study should not place participants at a disadvantage or expose them to situations that they have not been prepared† (Beck & Polit, 2006). In summary, participants must feel secure that the information they provide will not be used against them in any fashion. The second ethical principle addressed by The Belmont Report is the respect for human dignity. Study participants have the right to self-determination, or the capability to control their own activities. This right encompasses the ability to ask questions, refuse to provide information, or even withdraw from a study without consequences. The entitlement of self-determination also includes the freedom from being coerced into participating in a study, such as an economically disadvantaged person being offered a large stipend to participate. This may be seen as placing this individual under undue pressure to participate in the study. The principle of the respect for human dignity also includes the right to full disclosure. This allows a person to make informed, voluntary decisions regarding the study they are participating in. â€Å"Full disclosure means that the researcher has fully described the nature of the study, the person’s right to refuse participation, the researcher’s responsibilities, and the likely risks and benefits that would be incurred† (Beck & Polit, 2006). The last ethical principle delivered in The Belmont Report pertains to justice. This principle ensures participants’ rights to fair treatment and the right to privacy. Justice promotes duties to neither neglect nor discriminate against individuals. â€Å"The principle of justice imposes particular obligations toward individuals who are unable to protect their own interests to ensure they are not exploited for the advancement of knowledge† (Beck & Polit, 2006). Researchers must also acknowledge the participants’ right to privacy. They must ensure that their research is minimally intrusive and the participants’ privacy is respected throughout the study. People that partake in a study should expect that any information they provide will be kept in strict confidence. There are designated procedures in place to ensure participants’ satisfaction of a study upon completion. One such task is the risk/benefit assessment. â€Å"Such an assessment is designed to determine whether the benefits of participating in a study are in line with the costs, be they financial, physical, emotional, or social† (Beck & Polit, 2006). Researchers can also offer a debriefing session after data collection is complete. This allows participants to ask questions or air complaints pertaining to the study. Researchers can demonstrate their interest in study participants by offering to share findings with them once the data has been analyzed. Lastly, facilitators should refer participants to appropriate health or psychological services as deemed necessary. Bibliography Beck, C. and Polit, D. (2006.) Essentials of Nursing Research: Methods, Appraisal, and Utilization. (6th ed.) Philadelphia: Lippincott, Williams, and Wilkins.

Chinese political culture Essay

The book CHINESE POLITICAL CULTURE relates to political culture in significantly different ways from the approaches used in other books with similar content. This book touches on many aspects of Chinese political culture; as a result, reading the book gives one a better comprehension of China’s complexity. This collection of essays manages to achieve this aim without losing its unity. The first section of the book explores the modern transformation of Chinese traditional culture and its effect on contemporary political culture. It speaks to the complexity of the issue that the three essays do not agree on whether neo-Confucianism always provides the foundation on which contemporary Chinese political culture can rest. Kam Louie examines the role of Confucianism’s dichotomy between wen [man of letter] and wu [warrior] to emphasize continuities in the patriarchal nature of Chinese society. Roger Ames, from a different perspective, examines the continued relevance of Confucianism among intellectuals in his presentation of the creative use of Kant by noted scholars Mou Zongsan and Li Zehou in their effort to reassert the relevance of the Confucian heritage. Godwin Chu, however, shows that although there are striking continuities between the ways in which the concept of zhong [loyalty] was used in traditional China and during the Maoist period, the individual assertiveness he observes today marks a major break with the past. The second section of the book proceeds to socialization and observes official ideologies. The chapter on nationalism, by Edward Friedman, reminds us that despite the use of a sometimes strident nationalist rhetoric by its leaders, the existence of a Chinese â€Å"nation† protected by the Party-state remains a long way off, as evidenced by the inability of the government to establish institutions such as the welfare state. The chapter by Zhu Jianhua and Ke Huixin, which addresses the construction of Hong Kong in the minds of Chinese in Gungzhou and Shenzhen, suggests that despite greater exposure to a diversity of opinions, people living next door to Hong Kong still hold distorted views about that territory. Misra Kalpana’s chapter on the transition from neo-Maoism to neo-conservatism offers to explain this paradox. She argues that the state has successfully shed its orthodox Leninist ideology in favor of neo-conservative nationalism thanks to the recuperation of the neo-conservative discourses emerging in diverse milieus of society. Peter Moody addresses cynicism and indifference to politics in China in his chapter on anti-political tendencies. Moody also warns that the anti-political trends may end up tacitly endorsing the unjust, corrupt political system they claim to reject. The third section enriches these nuances with an additional layer of complexity, by looking into the different variants of Chinese political cultures found among different social strata and regions. Cheng Li looks at the emergence of pluralism among entrepreneurs; Alan Liu at provincial identities; Shih Chih-yu at elections in minority areas of the PRC and Taiwan; Tang Wenfang at religion in China and Taiwan; and ChuYun-han and Chang Yu-tzung at regime legitimacy in China, Taiwan, and Hong Kong, through the use of sophisticated survey techniques. This third part of the book may present less coherence, but the case studies succeed in illustrating the diversity of Chinese political culture. My only remark is about Liu’s assertion that Chinese on the mainland, as well as mainlanders living in Taiwan, are displaying lower levels of religiosity, and that higher degrees of modernization reduce religiosity. Not only does this conclusion contrast with most studies on religion in Taiwan, but the data contradicts this statement: Taiwan displays a higher degree of religiosity than China despite its greater degree of modernization. It is also necessary to note that the past two decades has been a period of remarkable growth in China, characterized by economic expansion and the opening of its society to the outside world. What has followed is a better life for many of its citizens. As a result, China supporters from outside its borders have become confident that economic and social progress will eventually lead to a more open political system and consequently more favourable investment conditions. Reference CHINESE POLITICAL CULTURE: 1989-2000. Edited by Shiping Hua, foreword by Andrew J. Nathan. Armonk (New York), London (England): M. E. Sharpe. 2001. xv, 370 pp.

Venus at Vulcan essays

Venus at Vulcan essays A French painter named Francois Boucher, well-known for his rococo style paintings that commonly portrayed rustic and mythological scenes. Francois Boucher was born in France. He was the son of a lace designer. His greatest influence when growing up was Antoine Watteau. He admired his delicate style of painting. When Bocher grew up he decided to leave France and off to Rome. In Rome he studied with the painter Francois Le Moyne. In 1723 won the Prix De Rome. He studied in Rome from 1727 to 1731. When Bocher returned to France he created over hundreds of paintings. Bouchers work caught the eye of the royals, he was made first painter to the king. He became the director of the Royal Academy, and designer for the Royal Porcelain Works. Bouchers work also was a delight to the public, they enjoyed his delicate depictions of divinities. He was also considered the most fashionable painter of his time. One of his greatest paintings is the Venus at Vulcans Forge. Boucher was very ill while in the process of painting this work, and he had only a year to live. His illness did not effect the outcome of his painting. This painting was inspired by Virgils narrative in the eighth book of The Aeneid, in which Venus induces Vulcan to forge the arms for her mortal son Aeneas, champion of the Torjans against the the Greeks. Vulcan strains forward, presenting the sword toward Venus with a sense of urgency and yearning clearly visible on his face. Seized by passion, he is totally under the sway of Venus , a fact Boucher stresses by the doves and putto reclining on his lap and by the putto on Venuss side, who aims his arrow directly at Vulcans heart. Vulcan has succumbed to love, a fire more subtle and more powerful that that with which he forges s ...

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